Location: Cambridge
Salary: £37,450 per annum
Hours: Full time
Contract Length: Permanent
Position Overview:
We are currently seeking an experienced Marketing Manager to work closely with the Director of Marketing and wider marketing team to develop and implement the Client’s marketing strategy, act as their deputy where needed and manage the marketing campaigns, initiatives, communications and channels to support the Client in achieving its reputational and recruitment objectives. Leading on the development and implementation of the client’s higher education, adult and community and commercial marketing strategies. To manage and develop a best-in-class website and user experience and internal marketing service request function and process.
Responsibilities:
- To lead on planning, developing, and implementing integrated marketing campaigns to achieve recruitment targets for key responsibility areas, including:
- Adult and community courses
- Higher education
- Commercial outlets available to the public
- Commercial course provision.
- Covering multi-channel expertise from direct marketing, PPC, advertising both on and offline, email, PR, social media, SEO, events, telemarketing, lead management and conversion, multi-media (video) content and collateral production.
- To monitor, measure, evaluate and report on campaign performance to achieve excellent return on investment and conversion rates.
- Account management: to proactively engage with key departmental representatives across the business to ensure the needs of the Client are met.
- To line manage a Graphic Designer, Web & Digital Marketing Executive and Marketing and Events Apprentice to create and maintain a high performing team as part of and contributing to the wider marketing department.
- To seek to continually improve and hone marketing campaign performance by seeking new and innovative practices with particular focus on digital marketing excellence.
- To act as a customer experience champion to develop high performing nurture and conversion programmes for core target audiences, through marketing platforms and CRM systems, to improve the customer journey from application to enrolment.
- To develop relevant and appealing content to the target audiences and influencer audiences to implement content marketing approaches and to maintain best practice website content and maximise SEO performance.
- To capture, analyse and report on relevant marketing intelligence data and information to improve marketing and sales performance and inform the Client offering. Providing regular reports and analysis to the Director of Marketing, stakeholders, SMT and Board of key target areas and to contribute to monthly departmental reports.
- To contribute to the development of the annual marketing plan and strategy.
- To role model the Client’s values as a leader within the team and in engaging with the wider stakeholder community.
- To share deputising for the Director of Marketing in their absence.
- To work collaboratively with the wider marketing team to flex to the Client’s peak times and activities ensuring the marketing plans key priorities are delivered including event management and delivery support.
- To work alongside the Director of Marketing and wider team to create a high performing marketing function, contributing to and taking on key responsibilities across the marketing function’s core business processes and procedures from stock control and organisation to ensuring administrative excellence and campus branding.
- To lead on ensuring the Client’s campuses are up-to-date with materials, branding and posters across all sites.
Requirements:
- Degree or equivalent.
- CIM/IDM Qualification or substantial relevant experience.
- English GCSE at grade B / 6 or better
- Expertise in digital and social media marketing.
- Experience of developing integrated marketing plans, measuring progress and evaluating outcomes against KPIs.
- Driving licence and able to travel to events in the region.
- Willing and able to attend events outside of normal working hours/ days.
Company Overview:
A trusted and UKAS ISO9001 accredited leader in the recruitment industry. Providing comprehensive recruitment solutions across more than 20 diverse industries. Specializing in both temporary and permanent placements, as a modern and innovative organization, we leverage our valuable experience and adhere to a strict set of core values throughout our recruitment processes. Our commitment to excellence, integrity, and professionalism ensures that we consistently exceed expectations and build long-lasting relationships with both clients and all staff.
Equal Opportunity Employer:
Optima Plus Recruitment is an equal opportunity employer and is committed to providing an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristic protected by law.
We actively encourage applications from individuals of all backgrounds and strive to eliminate barriers to employment. If you require accommodations during the recruitment process, please let us know, and we will work with you to meet your needs.